Operator glossary
Velocity reviews (new-seller limits)
The order-volume tripwires on young accounts — sudden sales spikes trigger disbursement holds and verification reviews — Amazon's fraud immune system mistaking your launch for a scam.
New and low-history accounts carry implicit velocity ceilings: order volume jumping faster than account history supports triggers automated reviews — disbursements held, sometimes selling paused — while Amazon verifies the business is real (supplier invoices, fulfillment capability, identity re-checks). The pattern it hunts is the classic scam (spike sales, never ship, vanish); your viral launch just fits the silhouette.
Survival is preparation: documentation ready before you scale (invoices matching your catalog, tracking discipline flawless), growth ramped where controllable, and cash planning that survives a two-week disbursement freeze mid-launch. Established accounts age out of the sensitivity; new accounts should treat their first spike as an expected checkpoint, not an outrage.
The numbers
- Trigger: order velocity outpacing account history → automated review, disbursement hold, possible selling pause.
- Survival kit: supplier invoices matching catalog, flawless tracking, cash buffer for a frozen fortnight.