WAYAMZ logo WAYAMZ
Amazon growth agency · Since 2017

Senior Amazon operators for brands ready to scale.

WAYAMZ pairs US-time-zone strategy with a Shenzhen ops bench: listings, PPC, launch, account health, Walmart, and basic Shopify support in one calm operating system.

9 yrs

Amazon operator playbooks

50 +

US + China brands scaled

2,500 +

SKUs managed

Marketplace signal loop

PPC, organic ranking, audit output, and cross-border execution in one view.

Free 30-min audit + $2K market research report

By the numbers

A decade of quiet compounding for our clients.

9 yrs

On Amazon US since 2017

50 +

Brands scaled · US + China

2 zones

US + Shenzhen, one workflow

100%

Bilingual client communication

Operating since 2017 50+ brands scaled 9 years on Amazon US Bilingual US-China operators US time-zone coverage Shenzhen-based ops pod AI-tuned PPC A+ content specialists Operating since 2017 50+ brands scaled 9 years on Amazon US Bilingual US-China operators US time-zone coverage Shenzhen-based ops pod AI-tuned PPC A+ content specialists
Clients

Brands we've helped scale.

A few of the US and China brands growing with WAYAMZ on Amazon US.

DELL
DJI
PGYTECH
ECOFLOW
CHI FOREST
CYZ
GUSGU
SEEDS HUB
TIDEWAY
CLINKDESIGN
HEALTHY HERP
OCEAN NUTRITION
KIDITOS
FOREDOM
BAMBOOGRO
PIFI
SF BAY BRAND
Engagement outcomes

Quiet compounding, not loud campaigns.

Home & kitchen · established brand

$3M+/mo GMV · partner since 2022

Rewrote 12 parent-ASIN listings; rebuilt PPC around exact-match SP + SB; restructured variation tree.

TACoS 22% → 11% in 180 days. Lead SKU reached category BSR top 10.

Ref #HK-02 NDA walk-through available

Consumer electronics · scale-stage

$1M/mo GMV · partner since 2020

Replaced three US agencies with one pod. Single principal operator, Slack + weekly call, PST response SLA.

Retainer spend cut in half; reporting cadence went from monthly to weekly with cleaner attribution.

Ref #CE-13 NDA walk-through available

Pet supplies · account-health escalation

Suspension appeal · reinstated in 9 days

Case-path diagnosed on day one using templates from prior reinstatements; appeal submitted day two.

Listing reinstated in 9 days — versus the week another agency needed just to 'research' the case.

Ref #PT-19 NDA walk-through available

Brands omitted by policy. Full before/after walk-through under NDA on the audit call.

Case studies

What 90 days of focused operator work actually looks like.

Three anonymized snapshots. Numbers are real, brand names are withheld at client request.

Home & kitchen · established brand

From $500K to $1.2M/mo GMV in 6 months.

GMV / MO $500K $1.2M CATEGORY BSR #47 #8

$500K/mo GMV · TACoS 22% · 12 parent ASINs

  • Full listing rewrite (titles, bullets, A+) against a corrected ranking hypothesis
  • PPC rebuild: killed 40% of long-tail SP campaigns, consolidated into SB + exact-match SP
  • Variation tree restructured — 3 stranded children recovered to active

GMV $500K → $1.2M/mo · TACoS 22% → 11% · category BSR top 10 reached on lead SKU

Measured 180 days · PPC efficiency read at day 60, ranking at day 90

Ref #HK-04 NDA walk-through available

Pet supplies · new brand launch

Zero to $180K/mo in 90 days post-launch.

First review Breakeven $180K · 4.4★ DAY 0 DAY 90

0 reviews · unlisted ASINs · no Brand Registry

  • Brand Registry + storefront + A+ shipped inside 3 weeks
  • Phased launch PPC: Vine → branded SP → exact-match broad expansion
  • Creative: 7 main-image variants A/B tested, winner lifted CTR 34%

First 90-day GMV $180K · 4.4★ avg review · breakeven hit day 62

Measured launch day to day 90 · clean new-brand baseline

Ref #PT-11 NDA walk-through available

Consumer electronics · mid-sized brand

ACOS 38% → 14% on a $2M/mo ad spend category.

MONTH 0 $3.1M · ACOS 38% MONTH 4 $4.0M · ACOS 14% AD-DRIVEN ORGANIC

$3.1M/mo GMV · ACOS 38% · PPC eating 42% of contribution margin

  • TACoS-first rebuild: capped SP bids, shifted budget to SB + DSP retargeting
  • Negative keyword hygiene across 11 account-level seed lists
  • Dayparting by SKU-category pair — evenings and weekends only for 4 high-AOV SKUs

ACOS 38% → 14% · TACoS 11% → 6% · same ad spend, +29% attributed GMV

Measured 120 days · full effect visible at day 75

Ref #CE-07 NDA walk-through available

Every number below is from an active or recent engagement. Brand identities are omitted — we protect every client the way we'd want to be protected. Full before/after walk-throughs available under NDA on the audit call.

Why WAYAMZ

Three reasons US and China brands both choose us.

You're not just hiring an agency. You're plugging into a system built for ambitious Amazon brands — wherever your operations live.

01

AI tools sharpened by 9 years of operator playbooks

We run modern AI stacks — LLMs for copy drafting, classification models for keyword clustering, dashboards on top of Seller Central data — but the edge isn't the tool. The edge is 9 years of knowing which signal to trust, which to ignore, and which variation actually compounds. Tools shortcut the work; the playbook is what we actually sell.

02

No lost in translation

Our US operators know what converts US buyers. Our Shenzhen pod speaks the language your manufacturing and QC actually run in. Whichever side of the Pacific you're on, there's no translation tax.

03

50+ brands, proven playbook

From category launch to scaling past $1M/month, we've walked 50+ brands through every Amazon US milestone. Your growing pains are our solved problems.

Services

End-to-end Amazon growth, one team.

Categories we go deep in Home & kitchen Consumer electronics Pet supplies Supplements & wellness Outdoor & sports Beauty & personal care
Listing & SEO

Listings that convert, not just list.

AI-powered keyword research, A+ content, image strategy, and backend optimization. We don't just put products on Amazon — we rank them.

  • Title / bullet / description rewriting
  • A+ Content and Brand Story design
  • Backend keyword optimization
  • Category and variation strategy
PPC & Advertising

PPC that doesn't burn cash.

Sponsored Products, Brands, Display, and DSP. AI-tuned bids, negative keyword management, and weekly performance reports. Typical client sees 40%+ ACOS reduction in 90 days.

  • Full funnel — SP / SB / SD / DSP
  • AI-tuned bidding and budget
  • Negative keyword hygiene
  • Weekly performance reports
Brand Launch

Zero to launch in 60 days.

Amazon brand registry, storefront design, initial listing creation, launch PPC strategy. Turn your first US sale into a repeatable playbook.

  • Amazon Brand Registry
  • Storefront and Brand Story
  • Initial listing creation
  • Launch-phase PPC strategy
Account health & compliance

Suppressions, warnings, and appeals — handled.

Most suspension costs come from reacting too late. We run weekly health scans, maintain a ready-made appeal template per category, and escalate to the right Seller Central path before your 17-day clock starts.

  • Weekly account-health monitoring
  • Listing suppression diagnosis & recovery
  • Suspension appeal drafting & SOP
  • Review & policy-violation removal
Brand protection

Hijackers, knockoffs, and MAP breakers, dealt with.

Cross-border brands lose more margin to unauthorized resellers than to ad waste. We file Test Buys, lodge IP complaints, submit Transparency enrollments, and monitor BuyBox ownership daily.

  • Unauthorized-reseller test buys & takedowns
  • IP complaint and counterfeit reporting
  • Transparency / Project Zero enrollment
  • MAP monitoring and BuyBox defense
Multi-marketplace expansion

CA, UK, DE, JP — without rebuilding from scratch.

Once your US account is stable, expanding into a second marketplace is usually 3× ROI compared to pushing the last percentage point on US. We handle tax registration handoffs, localized A+ content, and marketplace-specific PPC strategy.

  • Market-fit diagnostic per marketplace
  • Localized title / A+ / keyword research
  • VAT / tax-registration coordination (via partners)
  • Marketplace-native PPC setup
Walmart operations

Walmart Marketplace, the second front.

Operator-level Walmart growth: WFS setup, listing optimization, Walmart Connect advertising, and account-health monitoring. Most of our brands run Walmart as a 20–30% revenue add-on without doubling headcount.

  • WFS setup and inbound coordination
  • Listing and content optimization
  • Walmart Connect (sponsored ads)
  • Buy Box and account-health monitoring
Shopify (basic)

DTC foundations, done right.

Basic Shopify operations for brands that need a clean storefront alongside Amazon. Theme setup, product catalog, Klaviyo email basics, and paid-social glue. Not a full DTC growth shop — a solid foundation you can build on.

  • Store setup and theme customization
  • Product catalog and collection structure
  • Klaviyo / email basics
  • Paid social → store integration
Inside the work

Less wall of text, more operator evidence.

A warmer visual layer for the parts of the site that explain services, case work, process, and the senior bench behind each account.

Photo-style listing optimization workspace with product image sheets, A+ content layouts, keyword clusters, and ranking analysis cards.

Services

Listing lab

Keyword clusters, image strategy, A+ structure, and variation decisions are treated as one conversion system.

Photo-style PPC optimization dashboard with campaign charts, budget bars, keyword cards, and weekly performance panels.

Case work

PPC sprint room

Campaign budgets, negative keywords, TACoS movement, and weekly decisions are made visible instead of buried in reports.

Photo-style Seattle and Shenzhen ecommerce operations bench with workflow cards, product samples, and route lines.

Process

Cross-border bench

Seattle buyer-facing work and Shenzhen manufacturing-side coordination stay inside the same operating rhythm.

Photo-style senior ecommerce operator workspace with anonymized dashboard, product samples, planning notebook, and marketplace map.

About

Principal workspace

Every account gets senior operator attention: planning, dashboards, product context, and weekly next actions in one place.

Our operating thesis

Amazon is an algorithm. We treat it like one.

Gut calls lose to weekly data. Every listing we touch, every bid we adjust, every image we ship — backed by signals, not opinions.

How we work

A 90-day
cadence, repeated until profitable.

  1. 01

    Free audit

    We analyze your current listings, ads, and competitors. A working-session audit — you leave with findings in writing, commitment-free.

  2. 02

    Custom strategy

    Our US and China teams build a 90-day growth plan specific to your brand, category, and capital constraints.

  3. 03

    Execute & iterate

    We implement, measure, and optimize weekly. You get a live dashboard plus a weekly call in your time zone.

  4. 04

    Scale

    Once we're profitable and stable, we scale aggressively — new categories, new variations, new geographies.

Fit check

We're honest about who we're not for.

Half of the audit call is us telling you whether hiring an agency is even the right move. Here's the rough read before you book.

You're probably a fit if

  • $300K+/mo on Amazon US, or pre-launch with serious inventory plan (>$50M category demand)
  • Hit the ceiling of tool + solo operator — usually around $500K–$1M/mo
  • US-China crossover: you ship from China, sell to US buyers, or both
  • Your current agency can't clearly answer "what did you ship last week"

Probably not a fit if

  • Below $150K/mo and scaling cleanly on your own — keep going, you don't need us
  • Pre-launch without a manufacturing plan we can work against
  • Looking for 7-day miracles — our reads are 10–14 days, our cycles are 90
  • Want a pitch deck instead of a working-session audit
Pricing anchors

What it actually costs.

We don't publish precise numbers because catalog size, ad spend, and marketplace count drive too much variance. Here are the anchor bands — concrete figure on the audit call.

Launch
$2–5K/mo

+ one-time setup fee

New brand or first year on Amazon. Setup covers Brand Registry, first 10 listings, launch PPC plan, storefront.

  • 1 principal operator
  • Up to 10 parent ASINs
  • Weekly call · Slack / WeChat
  • 48-hour reply SLA
Most common Growth
$6–12K/mo

+ performance bonus

Most of our engagements. Scaled by ad-spend tier and catalog depth. Performance bonus on incremental GMV or TACoS improvement.

  • 1 principal + Shenzhen pod support
  • Up to 40 parent ASINs
  • Weekly call · creative cadence
  • 24-hour reply SLA
Scale
Custom

+ performance bonus

Multi-marketplace, DSP, dedicated pod. Priced against attributed GMV and operator headcount you retain.

  • Dedicated operator pod
  • Unlimited catalog
  • Exec readout · custom dashboard
  • Same-business-day reply SLA

Free audit is free. No onboarding pressure. We'd rather tell you to stay in-house than take a fee that won't pay for itself.

Questions

Questions you're asking.

How long before I see results?

Most clients see listing ranking improvements within 2–4 weeks. Full PPC efficiency gains typically show in 60–90 days. We do not promise 7-day miracles — we promise a repeatable process.

What's the minimum monthly GMV to work with you?

Our sweet spot is $300K/mo and up. Below that, a tool stack (Helium10 + a part-time VA) is usually more cost-effective than an agency retainer — we'll tell you that on the audit call instead of selling you something that doesn't pencil out. Pre-launch brands with strong inventory plans are a separate conversation.

How is pricing structured?

Monthly management fee starting around $3–5K for Launch-stage accounts and scaling by account complexity, plus a performance bonus tied to incremental GMV or TACoS improvement. The first audit is free and includes no obligation to continue. Concrete number on the audit call — it depends on catalog size, ad spend, and marketplace count.

How do performance bonuses work — tied to GMV or profit?

We bonus on the metric you actually care about. Most commonly it's incremental GMV above an agreed baseline, or TACoS improvement relative to a 90-day starting point. We avoid gross revenue for brands with thin margins — doesn't align incentives. We'll co-write the formula before signing.

What's the contract length? Can I exit if it's not working?

Standard is 6 months with a 60-day out after the first 90 days — enough runway to get a clean read on performance without locking you into something that's not landing. No early-termination penalty if the out-clause is exercised in good faith.

Can you help if my listing is suppressed or my account got a warning?

Yes — suppression recovery and account-health escalations are bread and butter. Fastest results come when you loop us in early (before the suspension, not after the 17-day appeal clock starts). We don't guarantee reinstatement, but we'll tell you honestly what the path looks like on day one.

I'm already with another agency — is switching worth it?

Usually yes if you can answer "what did my agency ship last week?" and the answer is vague. Onboarding takes about 2 weeks running in parallel with your current agency; we run a diagnostic on their last 90 days of decisions so you know exactly what's changing. No lift-and-shift theater.

What if I'm brand new to Amazon?

Our Brand Launch service takes you from zero to launched in 60 days, including Amazon Brand Registry. We've done it 50+ times across every major category. Pricing for launch is typically flat-fee setup + first 90 days managed.

No pitch deck. No pressure.

Leave the audit with the next three operator moves.

Book a free 30-minute audit. You will leave with a clear read on what is underperforming and a $2,000 market research report, yours to keep.

Reply in one business day.

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