Amazon brand launch
Launch on Amazon US with the market validated before the inventory ships.
Brand Registry, storefront, first listings, and launch-phase PPC delivered as one 60-day zero-to-launch program. The best launches we've run started before the product was final — validating demand, pricing, and positioning at product-dev stage so launch week executes a plan instead of testing a hope.
Founded 2017 · 50+ brands · One named senior operator per account · Seattle + Shenzhen
What's included
Brand Registry and storefront
Registry enrollment, brand storefront and Brand Story built for how buyers and Amazon's AI read your brand — the protection and real estate every launch needs on day one.
First listings, done right the first time
Up to 10 launch listings with buyer-language copy, A+ Content, correct product-type classification, and variation structure that won't need rebuilding at scale.
Launch-phase PPC plan
A 60-day advertising ramp designed for the launch window: exact-match cores, discovery harvesting, and budget pacing matched to inventory depth — not a generic auto-campaign.
Pre-launch market validation
Category and keyword research, competitor teardown, buyer surveys, and off-Amazon seeding coordination (TikTok/Instagram) where the category supports it.
How we run it
Validate before you commit
We pressure-test demand, price point, and differentiation against category data before inventory ships. A launch plan is cheaper to change than a container of stock.
60 days, zero to launch
A defined program from Registry to first ad click, with named owners and dates — launches slip when nobody owns the sequence.
Reviews built the compliant way
Vine enrollment, review-request timing, and early review-quality protection — no gray-hat shortcuts that put a new account at risk.
Launch is a starting line
The 90-day post-launch window decides what compounds. We hand off into a Growth engagement or into your in-house team with the full operating record.
From the operating record
Anonymized engagements with the problem, the approach, and the recorded outcome. Client identities withheld where required.
Transparent pricing
Launch tier
$3,000–$5,000/mo + one-time setup fee
For new brands or your first year on Amazon. Includes Brand Registry, first 10 listings, launch PPC plan, and storefront — 1 principal operator, up to 10 parent ASINs, 48-hour reply SLA.
Every engagement starts with a free 30-minute audit — a working session, not a sales call. About half end with us recommending you stay in-house. Standard contract: 6 months with a 60-day out after the first 90 days.
Common questions
- We haven't manufactured yet. Is it too early to talk?
- Pre-launch with a serious inventory and manufacturing plan is exactly the right time — our strongest launch started at product-dev stage. Pre-launch with no manufacturing plan to work against is the one case we'll ask you to come back later.
- How long until the brand is live?
- The zero-to-launch program runs 60 days from kickoff to first ad click, assuming Brand Registry prerequisites (trademark) are in place. Trademark-pending timelines are reviewed in the audit.
- Do you guarantee launch sales numbers?
- No — anyone who does is selling you a deck. Our case studies show what's possible when product, inventory, and execution line up, and our 10–14 day reads tell you honestly what's working during the launch window.
- Can you launch a China-origin brand into the US?
- That's half our client base. Manufacturing-side coordination runs through our Shenzhen team in Mandarin while US-facing strategy runs in your time zone — one operating rhythm, not two disconnected offices.
Leave with a sharper next move.
We inspect the operating evidence with you, then write down the three priorities we would act on first.
- We review
- Listing, PPC, and market position
- You receive
- Three written priorities
Qualified requests receive a reply within one business day.