Amazon DSP
DSP that answers to TACoS, not impression theater.
Programmatic display and retargeting run inside the same system as your Sponsored ads — by the operator who already knows your funnel. We recommend DSP only when your SP/SB/SD foundation and retargeting pools justify the spend, and we measure it against total advertising cost of sale, not reach screenshots.
Founded 2017 · 50+ brands · One named senior operator per account · Seattle + Shenzhen
What's included
Retargeting architecture
Detail-page viewers, cart abandoners, and purchaser audiences segmented by recency and intent — the pools where DSP earns its budget first.
Audience prospecting with guardrails
In-market and lifestyle audiences tested one variable at a time with defined budgets and kill criteria, so prospecting never quietly eats the retargeting budget.
Full-funnel coordination
DSP frequency, creative, and audiences coordinated with SP/SB/SD so you're not paying twice for the same shopper — one operator sees the whole funnel.
Honest measurement
Purchase-window analysis, new-to-brand share, and TACoS impact in a weekly plain-language report. Where signals are ambiguous, we say so.
How we run it
Foundation before programmatic
If your Sponsored ads and listings aren't converting, DSP amplifies the leak. We'll tell you in the audit if you're not DSP-ready yet — and what to fix first.
Retargeting earns the first dollar
High-intent pools prove value fastest. Prospecting scales only after retargeting economics are established.
One variable, 10–14 day reads
Same discipline as everything we run: controlled changes, clean attribution, documented decisions.
AI reads, operator decides
Daily agent monitoring covers spend pacing and anomaly alerts across DSP line items; a named operator owns every budget move.
From the operating record
Anonymized engagements with the problem, the approach, and the recorded outcome. Client identities withheld where required.
Transparent pricing
Scale tier
Custom pricing + performance bonus
DSP runs inside Scale engagements — multi-marketplace (US + CA/UK/DE/JP), a dedicated team, and same-business-day reply SLA, priced against attributed GMV and retained operating scope. The audit gives you a concrete number.
Every engagement starts with a free 30-minute audit — a working session, not a sales call. About half end with us recommending you stay in-house. Standard contract: 6 months with a 60-day out after the first 90 days.
Common questions
- What's the minimum spend for DSP to make sense?
- Less about a fixed number, more about funnel readiness: converting listings, established SP/SB/SD structure, and audience pools deep enough to retarget. The audit tells you honestly whether DSP is your next dollar or a distraction.
- Do we need Amazon's managed-service minimums?
- We run DSP through agency access, which avoids Amazon's managed-service minimum commitments and keeps the same operator who runs your Sponsored ads in control of the whole funnel.
- How do you prove DSP is incremental?
- New-to-brand share, purchase-window analysis, and TACoS trajectory against controlled changes. Where attribution is genuinely ambiguous — and in display it sometimes is — we document the uncertainty instead of inventing certainty.
- Can DSP run standalone without full account management?
- We take it case by case. DSP divorced from listing and Sponsored-ads context usually underperforms, so standalone DSP is scoped only when your in-house team owns the rest tightly.
Leave with a sharper next move.
We inspect the operating evidence with you, then write down the three priorities we would act on first.
- We review
- Listing, PPC, and market position
- You receive
- Three written priorities
Qualified requests receive a reply within one business day.