Pricing
Amazon agency pricing, published.
The convention in this industry is to quote after a discovery call. We publish the bands, the scope attached to each one, and the four variables that decide where an account actually lands — including the cases where the honest answer is that you should not hire an agency at all.
Founded 2017 · Seattle + Shenzhen · 50+ brands · one named senior operator per account
A clear starting point.
Catalog depth, ad spend, and marketplace count shape the final scope. These bands make the first conversation concrete.
Best fit
- $300K+/mo on Amazon US
- Pre-launch with a serious inventory plan
- Operations spanning the US and China
+ one-time setup fee
New brand or first year on Amazon. Setup covers Brand Registry, first 10 listings, launch PPC plan, storefront.
- 1 senior principal operator
- AI agent alerts + weekly AI review
- Up to 10 parent ASINs
- Weekly call · Slack / WeChat
- 48-hour reply SLA
+ performance bonus
Most of our engagements. Scaled by ad-spend tier and catalog depth. Performance bonus on incremental GMV or TACoS improvement.
- 1 principal + Shenzhen team
- AI agent alerts + weekly AI review
- Up to 40 parent ASINs
- Weekly call · creative cadence
- 24-hour reply SLA
+ performance bonus
Multi-marketplace, DSP, and a dedicated team. Priced against attributed GMV and the operating scope you retain.
- Dedicated operator team
- AI agent alerts + weekly AI review
- Unlimited catalog
- Exec readout · custom dashboard
- Same-business-day reply SLA
$300K+/mo is our best-fit range. We review $150K–$300K accounts case by case; below $150K and scaling cleanly in-house, we will usually recommend that you keep going internally.
What actually drives the number
Four variables decide where an account sits inside a band, and none of them is how ambitious you are. If a quote moves for any other reason, ask which of these four changed.
Catalog depth, counted in parent ASINs
Work scales with parent ASINs, not with child variations. Each parent carries its own keyword set, its own creative, its own campaign structure, and its own inventory line. Launch is built for up to 10 parent ASINs and Growth for up to 40. Crossing 40 is the clearest signal that an account belongs in Scale, and it is usually the first variable to move a quote.
Ad spend under management
More budget means more campaign surface, more search-term volume, and more decisions per week. Inside the Growth band, ad spend is the main reason one account sits near $6K and another near $12K. We do not price as a percentage of spend, but spend is an honest proxy for how many operator hours an account actually consumes.
Marketplace count
US-only is one keyword set, one ad account, one compliance surface. Adding CA, UK, DE, or JP multiplies all three, and adds localized A+ Content, separate inventory planning, and tax registration coordinated through partners. Multi-marketplace is a Scale characteristic, not a module bolted onto Growth.
Whether brand protection or DSP is in scope
Brand protection is ongoing operating work rather than a project: test buys, unauthorized-reseller takedowns, IP complaints, Transparency or Project Zero enrollment, MAP and Buy Box monitoring. DSP adds an audience and measurement layer that runs on its own cadence. Either one in scope moves an account toward Scale on its own.
The Launch setup fee is separate and one-time: Brand Registry, the first 10 listings, the launch PPC plan, and the storefront. It is quoted on the audit call against what already exists in your account — a brand already registered with ten live listings is not the same job as a brand starting from a blank catalog.
The four pricing models, and what each one rewards
The same account gets quoted very differently under each of these. All four are used by serious agencies and none of them is a trick. The useful question is what each model pays the agency to do when the account gets hard.
Flat monthly retainer
- How it is charged
- A fixed monthly fee against a written scope.
- What it rewards
- Stability. The team is funded in a slow quarter as well as a strong one, so nobody is quietly under-resourced in January. It is also the easiest model to budget and the easiest to audit.
- The tension
- Nothing in the fee moves when your account does. A flat retainer is only as good as the scope written next to it, and when that scope is vague the retainer becomes the most expensive line on the invoice.
Percentage of ad spend
- How it is charged
- A share of monthly advertising spend.
- What it rewards
- It tracks workload honestly — larger budgets genuinely are more work — and it is trivial to compute and verify from reports you already have.
- The tension
- The fee rises when spend rises, and in a meaningful number of accounts the highest-value move an operator can make is to spend less. Plenty of agencies manage that tension well. It is still worth asking, before you sign, what happens to the fee in a quarter where cutting budget is the right call.
Percentage of GMV
- How it is charged
- A share of total Amazon revenue, sometimes with a floor.
- What it rewards
- It points at the number you actually care about instead of the ad account, which pulls listing quality, inventory, and pricing into scope rather than campaigns alone.
- The tension
- Attribution. The fee is paid on sales the agency did not influence — repeat buyers, brand terms, demand you created off Amazon — and it moves with seasonality rather than with work. On a large account a fixed percentage of revenue can quietly cost more than the in-house team it replaced.
Retainer + performance bonus
- How it is charged
- A base retainer plus a bonus tied to a defined improvement. Ours is tied to incremental GMV or to TACoS improvement.
- What it rewards
- The retainer funds a named senior operator's actual hours, so the work does not thin out in a slow quarter. The bonus attaches to the increment rather than the total, so we are paid for movement we caused. Tying the other half to TACoS is deliberate: a decision that cuts wasted ad spend should pay us, not cost us.
- The tension
- A hybrid takes more work to define than a flat fee. The baseline, the measurement window, and what counts as incremental all have to be written down before month one, or the model turns into an argument in month four. We put ours in the contract.
We use the fourth. Growth and Scale carry the performance bonus; Launch does not, because a first-year account has no baseline to measure an increment against.
What the number does not buy
The cheapest thing on this page is the conversation where we tell you not to spend it.
Below $150K/mo and scaling cleanly
$300K+/mo on Amazon US is our best-fit range, and $150K–$300K we review case by case. Below $150K with the account growing cleanly, an in-house operator plus a focused tool stack beats any retainer on this page, including ours. About half of our audit calls end with exactly that recommendation.
A competitor of an existing client in the same sub-category
We decline on conflict-of-interest grounds. It is the one disqualifier that no budget changes.
Results inside seven days
Our reads take 10–14 days and our optimization cycles run 90 days, because we change one variable at a time to keep attribution clean. If you need a number to move inside a week, no tier on this page will do it, and we will say so on the call rather than after you sign.
A promised ranking or revenue outcome
We do not make those promises. What the fee buys is a named senior operator who owns every decision that ships, AI agents that read the account daily and flag anomalies the same day, and a written record of what changed and why.
The ad spend itself
Advertising costs and Amazon's selling fees are paid to Amazon. The bands above are the fee for the operating work, quoted separately from media.
Standard contract is 6 months with a 60-day exit after day 90. Every engagement starts with a free 30-minute audit — a working session on your real account, not a sales call — that ends in three prioritized next actions whether or not we work together. Qualified requests get a reply within one business day at account@wayamz.com.
Pricing questions we get asked
- How much does an Amazon agency cost?
- Most agencies quote only after a discovery call, which makes a single market number hard to state honestly. Ours are published: Launch $3,000–$5,000/mo plus a one-time setup fee, Growth $6,000–$12,000/mo plus a performance bonus on incremental GMV or TACoS improvement, and Scale custom with a performance bonus. Where an account lands inside those bands depends on parent ASIN count, ad spend under management, marketplace count, and whether brand protection or DSP is in scope.
- What is included at each tier?
- Launch covers up to 10 parent ASINs with one senior principal operator, a weekly call, AI agent alerts plus a weekly AI review, and a 48-hour reply SLA. Growth covers up to 40 parent ASINs with a principal plus the Shenzhen team, a creative cadence, and a 24-hour reply SLA; most engagements sit here. Scale is a dedicated operator team across US plus CA, UK, DE, or JP, DSP, an unlimited catalog, an executive readout with a custom dashboard, and a same-business-day reply SLA.
- Is there a setup fee?
- Launch carries a one-time setup fee covering Brand Registry, the first 10 listings, the launch PPC plan, and the storefront. Growth and Scale do not carry a standing setup fee; onboarding is scoped against what already exists in the account. The 30-minute audit that precedes any engagement is free and carries no obligation.
- How long is the contract, and how do we exit?
- Standard is 6 months with a 60-day notice period available after day 90. That is enough runway to see one full 90-day optimization cycle without locking you into an arrangement that is not working. There is no early-termination penalty when the out clause is used in good faith.
- Is Amazon PPC agency pricing usually a percentage of ad spend?
- It often is, and that model is defensible — larger budgets really are more work, and the math is easy to verify. We use a retainer plus a performance bonus on incremental GMV or TACoS improvement instead. We did not want a fee that rises when spend rises, because in a lot of accounts the highest-value move is cutting wasted spend, and the fee should not argue with that decision.
- What happens if we outgrow a tier?
- The band moves, and we raise it before the work does. Tiers are defined by parent ASIN count, ad spend, marketplace count, and scope, so crossing one of those lines — past 40 parent ASINs, adding CA, UK, DE, or JP, turning on DSP — is a scoping conversation on the weekly call and a change written down, not a surprise on an invoice. Growth to Scale is the common path and it usually arrives attached to a marketplace or DSP decision.
Leave with a sharper next move.
We inspect the operating evidence with you, then write down the three priorities we would act on first.
- We review
- Listing, PPC, and market position
- You receive
- Three written priorities
Qualified requests receive a reply within one business day.