Nine years running Amazon for ambitious brands.
WAYAMZ is a bilingual, AI-native Amazon growth team: a senior lead in the US time zone owns buyer-facing strategy, the Shenzhen team connects factory-side context with daily execution, and our agents read every account every day. Since 2017, we have supported 50+ US and China brands.
- 2017
- Founded in Seattle. Nine years of continuous operation.
- 50+
- Brands served — roughly half US-origin, half China-origin.
- 5+yrs
- Several client relationships have passed the five-year mark.
- 2desks
- Seattle in PT and Shenzhen in CST, writing to one record.
Not an outsourced black box. A visible bilingual team.
These images are privacy-cleaned and stripped of metadata. They show the office, collaboration context, Seattle perspective, and industry-learning texture behind the work. Event imagery does not imply Amazon endorsement.
One account, one record, fifteen hours apart.
The Seattle lead owns the buyer-facing read and the weekly call. The Shenzhen team runs factory-side coordination and bilingual execution. Both write to the same weekly record, so nothing is translated after the fact and the handoff happens inside one tool.
- North AmericaSeattle, WAHQ for buyer-facing work: listings, creative direction, PPC, retail ops, customer service. PST primary, EST overlap.
- ChinaShenzhen · WeWorkManufacturing-side coordination, bilingual ops, QC escalations, Feishu threads with the factory. CST hours.
Fifteen hours apart. The three messages below happened inside twenty-five minutes — the Seattle afternoon is the Shenzhen morning.
- Seattle leadFri 07:40 CST
The agent's weekly review is in. The head-term group ran over budget Tue–Wed; hold bids, don't chase it. Shenzhen — what is the factory's ETA on the restock?
- Shenzhen opsThu 16:55 PT
Factory confirms 14 days to ship. I'm holding the listing change until the restock lands so the read stays clean.
- Seattle leadFri 08:05 CST
Agreed. One variable at a time — we read it on day 10–14. Logging it as next week's owned action.
Hold head-term bids. Restock ships in 14 days; the listing change is deferred until it lands.
Why we exist.
- What we saw
We started in 2017 after watching great products get buried on Amazon because their teams were optimizing for the wrong thing — pretty storefronts instead of ranking signals, translated copy instead of American-buyer copy, one-shot launches instead of compounding listings.
- Where it broke
The gap was especially loud for cross-border brands. US agencies didn't speak the factory's language; China agencies didn't read the American shopper. Both sides lost margin in the hand-off.
- What we built
So we built one team across both sides: US-time-zone leads for buyer-facing work, a Shenzhen team for factory coordination and bilingual execution, and one shared workflow. Nine years later, we are still doing it for brands from Shenzhen to San Francisco.
Four principles, kept on the wall.
- 01
Operator-first
We came up running listings, not selling consulting. Every recommendation gets road-tested on real ASINs before it touches your account.
- 02
Bilingual by design
Not a translator added at the end. Both the US and Shenzhen teams work directly in the account, with handoffs inside one shared workflow.
- 03
Measured, not theatrical
One variable at a time, 10–14 day reads, clean attribution. If we can't explain which change moved which number, we don't ship.
- 04
Long-horizon
We've kept brands on for five+ years because we're not playing for quick wins. Compounding beats one-shot campaigns every time.
Where we draw the line.
Plenty of agencies will take the check first and figure out the rest later. Here's what we tell people up front we won't do.
Shopify / DTC-only work without Amazon in play
We know our edge. If Amazon isn't in the plan, you'll get better help from a DTC-native shop.
Launch-and-dip engagements
We only take on brands committed to at least 6 months. Amazon reads don't stabilize faster than that, and we're not interested in campaigns that look good at day 30 and fall apart at day 120.
Gray-hat tactics
No incentivized reviews, no black-hat PPC, no competitor-listing sabotage. We've seen the account-suspension inboxes that result — not worth it for us or you.
Direct competitors of existing clients
If we already run a brand in your sub-category, we won't take on a direct competitor. Conflict-of-interest is not a thing we negotiate around.
Senior operators. Every account has one accountable lead.
We staff by capability. The people working on your account have handled the same kind of problem before — they are not learning on your budget.
We deliberately do not publish individual bios. Clients get a named lead they can call and hold accountable.
- 01
PPC & advertising
10+ years running Amazon Ads across SP / SB / SD / DSP. Categories spanning consumer electronics, home & kitchen, pet, supplements, outdoor. TACoS-first optimization, not just ACOS chasing.
- 02
Catalog & compliance
Brand Registry, A+, variation architecture, suppression & suspension recovery. We've written the post-mortems you don't want to write yourself.
- 03
Creative direction
Main image, A+, EBC, short-form video. Every asset briefed against a ranking hypothesis, then A/B tested — no hero-shots for the sake of it.
- 04
Bilingual account management
Native-level English and Mandarin coverage, led in PST with China working-hours overlap. Slack, WeChat, or Feishu all work; reply standards by tier are listed on the pricing page.
- 05
AI agents
Read every listing, campaign, keyword and inventory position daily; flag anomalies the same day; draft the weekly ad and keyword review and the performance summary. Supervised by the named lead—nothing ships on autopilot.
The short version is: we'll tell you the truth.
A free 30-minute working-session audit — an honest read of where your listing stands.
WAYAMZ