Nine years running Amazon for ambitious brands.
WAYAMZ is an Amazon growth agency based in Seattle with a sister team on the ground in China. Across 9 years on Amazon we've helped 50+ brands — split roughly evenly across US and China origins — go from SKU to category leader on Amazon US.
Why we exist.
The core team has been running Amazon since 2017. We formalized WAYAMZ in 2024, after watching great products get buried on Amazon because their teams were optimizing for the wrong thing — pretty storefronts instead of ranking signals, translated copy instead of American-buyer copy, one-shot launches instead of compounding listings.
The gap was especially loud for cross-border brands. US agencies didn't speak the factory's language; China agencies didn't read the American shopper. Both sides lost margin in the hand-off.
So we built a single team that does both. Seattle operators for the US-facing work, a China team for manufacturing-side coordination and bilingual ops, one shared toolchain. Nine years later, we're still doing it — for brands from Shenzhen and San Francisco alike.
Four principles, kept on the wall.
Operator-first
We came up running listings, not selling consulting. Every recommendation gets road-tested on real ASINs before it touches your account.
Bilingual by design
Not a translator on retainer. Our Seattle and China teams both run ops — the handoff is inside one tool, in real time.
Measured, not theatrical
One variable at a time, 10–14 day reads, clean attribution. If we can't explain which change moved which number, we don't ship.
Long-horizon
We've kept brands on for five+ years because we're not playing for quick wins. Compounding beats one-shot campaigns every time.
Seattle, WA.
US operations: listings, creative direction, PPC, retail ops, buyer-side customer service. PST hours.
Shenzhen, CN.
Manufacturing-side coordination, bilingual ops, QC escalations, Feishu threads with the factory. CST hours.
The short version is: we'll tell you the truth.
Free audit. No pitch deck. 30 minutes and an honest read of where your listing stands.
WAYAMZ