What happened in the room.
Three anonymized accounts where the problem, the approach, and the numbers are on the record. Not hero decks — operating notes.
- Consumer electronics
Consumer electronics: from product-dev to $250K in month one — validating the spec before the launch
The client wanted a new electronics SKU but lacked conviction on color, spec, and GTM path. We engaged from the product-dev stage — Helium 10 market data, buyer surveys, TikTok + Instagram seeding — and handed Amazon a pre-validated product ready to convert. Month-one sales crossed $250K.
$250,000+ · Month 1 post-launch Color, spec, and target-buyer profile all validated by survey/interview data before manufacturing rampRead - Pet supplies
Pet brand: breaking the review-growth bottleneck and driving a new-SKU launch to $100K+ in month two
Amazon's natural review rate sits near 1% — too slow to rank a new pet SKU against entrenched competitors. A coordinated launch + multi-marketplace Vine + ads plan broke the review-conversion-velocity loop inside 60 days.
$100,000+ · Month 2 post-launch High-quality reviews accumulated fast enough to move conversion in the launch window · First 60 daysRead - Multi-category (consumer goods)
PPC restructure: moving a fragmented ad account to a TACoS-driven architecture
Low PPC order volume wasn't the real problem. The real problem was a fragmented ad account where some campaigns at 10% ACoS were starved for impressions and others at 60% ACoS were wasting spend on undifferentiated head terms. We rebuilt the whole architecture around TACoS.
Moved from fragmented, accreted campaigns to a controllable, scalable structure with clear budget and target ownership per keyword tier Spend concentrated against the keywords actually driving orders and defensible rank; head-term spend bounded rather than open-endedRead