Operator glossary
Brand Story (the module)
The scrollable brand strip that renders above A+ Content — and the eligibility key that unlocks Premium A+ for free.
Brand Story is the horizontal, card-based module rendering on detail pages above (and separate from) your A+ modules: brand imagery, founder context, cross-product cards linking your catalog and Store. On its own it is a modest conversion asset and a useful cross-sell strip.
Its outsized importance is administrative: publishing a Brand Story across your catalog is the prerequisite half of Premium A+ eligibility (alongside approved A+ projects). Brands skip it as cosmetic and then wonder why Premium A+ stays locked. Publish it everywhere once, keep it evergreen, and let it quietly hold the Premium gate open.
The numbers
- Renders as a scrollable card strip, separate from and above A+ modules.
- Publishing a Brand Story is a standing requirement for free Premium A+ eligibility.
- Cards can deep-link to products and your Store — a free cross-sell surface.
Primary sources: Amazon Brand Registry (official)
Related terms