Operator glossary
Amazon Brand Stores
Your multi-page storefront on Amazon — the only ad-free destination you control inside the store, the landing zone for Sponsored Brands, and a source of its own analytics.
A Brand Store is a free multi-page site under amazon.com/yourbrand: hero banners, product grids, video, shoppable images — with zero competitor ads on it. That last property is why it matters: it is the one destination on Amazon where the shopper sees only you.
Stores earn their keep as Sponsored Brands landing pages (headline ads pointing at a Store page routinely outperform those pointing at a listing, because the shopper browses instead of bouncing) and through Store insights: traffic sources, dwell, and sales per visitor. Keep seasonal pages current — a Store wearing last year's banner reads as an unattended brand.
The numbers
- Free with Brand Registry; multi-page, with video and shoppable-image tiles; no competitor ads render inside it.
- Store insights report visitors, views, and attributed sales — including from external traffic via source tags.
Primary sources: Amazon Brand Registry (official)
Related terms