Operator glossary
Amazon Posts
Amazon's free image feed for brands — lifestyle posts that surface on detail pages and brand feeds, effectively free retail media impressions for the cost of repurposed social content.
Posts lets brand-registered sellers publish image-plus-caption content that Amazon distributes across detail pages (yours and related ones), category feeds, and your Store. It costs nothing and borrows content you already make for social.
Treat it as a placement channel, not a social network: nobody follows anybody meaningfully, but the impressions land next to purchase intent. Consistent posting (a few per week, product-in-use imagery) earns placements on related listings — competitor-adjacent visibility you otherwise pay Sponsored Display for. The analytics are thin; judge it as free reach with occasional attribution wins.
The numbers
- Free with Brand Registry (US marketplace); image + caption format, linked to a product.
- Placements include your detail pages, related detail pages, and Store feed.
Primary sources: Amazon Brand Registry (official)
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