Operator glossary
Amazon Brand Registry
Amazon's program tying a trademark to your seller account — the gate to A+ Content, Brand Analytics, Sponsored Brands, and real counterfeit takedowns.
Brand Registry links a registered (or pending, via IP Accelerator) trademark to your account and unlocks the brand toolset: A+ and Premium A+ Content, Brand Analytics and Search Query Performance data, Sponsored Brands and Brand Video ads, Stores, Vine enrollment, and meaningfully faster infringement takedowns.
For a launch, it is close to non-optional: the data alone (which queries convert in your niche, at what price points) changes how you build the listing, and the ad formats it unlocks are where differentiated brands escape the race to the bottom in Sponsored Products auctions. File the trademark before the product lands, not after.
The numbers
- Requires a registered or pending trademark — pending is accepted when filed through Amazon IP Accelerator.
- Unlocks in one enrollment: A+ and Premium A+, Brand Analytics + Search Query Performance, Sponsored Brands and video ads, Stores, Vine, and faster infringement takedowns.
- Enrollment itself is free; the real cost is the trademark filing.
Primary sources: Amazon Brand Registry (official)
Related terms