Operator glossary
Search Catalog Performance
The ASIN-level twin of Search Query Performance: the same impressions → clicks → cart adds → purchases funnel, organized by product instead of by query — where you find which listing leaks.
Search Query Performance slices the funnel by query; Search Catalog Performance slices it by ASIN. For each product you see search impressions, clicks, cart adds, and purchases with rates between each stage — the diagnostic for which listings convert their search exposure and which quietly waste it.
Use them as a pair: SCP finds the leaking ASIN, SQP finds the queries where it leaks. An ASIN with healthy click-through but weak cart-add rate usually has a price or content problem; weak clicks on strong impressions point at the main image and title. Fix in that order and re-read in two weeks.
The numbers
- Funnel stages per ASIN: impressions → clicks → cart adds → purchases, with stage-to-stage rates.
- Free with Brand Registry, in the same Brand Analytics family as SQP.
Primary sources: Amazon Brand Registry (official)
Related terms