Pan-European FBA

Pan-EU lets Amazon distribute your inventory across its European network: enrolled ASINs fulfill locally in each marketplace (local fulfillment fees instead of cross-border EFN surcharges, faster promises). The gate is tax: storing goods in a country creates VAT registration obligations there, so Pan-EU participation is bounded by which countries' storage you activate.

The economics are compelling at velocity (per-unit savings versus EFN cross-border fees compound quickly) and premature before it — VAT compliance overhead per country is a fixed cost. Standard path: launch EU via one country + EFN, measure, then activate Pan-EU storage countries as volume justifies each registration.