Operator glossary
Listing hijacking
Unauthorized sellers attaching to your ASIN — counterfeiters or gray-market resellers undercutting your price and taking your Featured Offer, met with test buys, takedowns, and serialization.
A hijacker joins your listing as an additional offer, usually undercutting to steal the Featured Offer. Counterfeit hijackers ship fakes that generate your negative reviews; gray-market hijackers ship real product sourced outside your controlled channel and wreck pricing discipline either way.
The escalation ladder: document (test buy with photos for counterfeits), report through Brand Registry's Report a Violation with the evidence, escalate repeat offenders toward Project Zero or legal notice, and prevent structurally — Transparency serialization makes counterfeit inbound near-impossible, while distribution-agreement discipline dries up gray-market supply. Price-matching a hijacker without removing them just funds their next order.
The numbers
- Detection: Featured Offer share drops + new offers on your ASIN — monitor daily (our AI reads alert same-day).
- Counterfeit path: test buy → Report a Violation → Project Zero; gray-market path: distribution control, MAP enforcement.
- Transparency serialization prevents counterfeit inbound structurally.
Primary sources: Amazon Brand Registry (official)
Related terms