运营者术语表

跟卖劫持

未授权卖家挂上你的 ASIN——假货或渠道外真货,低价抢走购物车;应对是测试购买、举报下架、序列化三板斧。

升级阶梯:留证(假货做测试购买+拍照)→ Brand Registry 的 Report a Violation 带证据举报 → 惯犯升级 Project Zero 或律师函 → 结构性预防:Transparency 序列化让假货进不了仓,分销协议纪律断掉灰货源头。只跟价不清人,等于给对方下一单进货打款。检测靠日盯:购物车份额下降+ASIN 上冒出新 offer(我们的 AI 晨读当天告警)。

关键数字

费率与规则以官方英文原文为准，保留原文：

Detection: Featured Offer share drops + new offers on your ASIN — monitor daily (our AI reads alert same-day).
Counterfeit path: test buy → Report a Violation → Project Zero; gray-market path: distribution control, MAP enforcement.
Transparency serialization prevents counterfeit inbound structurally.

官方来源：Amazon Brand Registry (official)