Operator glossary
FBA New Selection
The auto-enrolled program that waives early costs on new-to-FBA ASINs — temporary free storage and removal benefits that make testing new products in FBA nearly risk-free.
FBA New Selection grants new-to-FBA parent ASINs a bundle of temporary waivers — free monthly storage for an initial period and unit cap, free removals and liquidations within the window, and periodically promotional extras (ad credits, discounted inbound). Professional accounts are enrolled automatically.
Its strategic use is de-risking assortment tests: send a modest first batch of a candidate product, and if it fails, the exit (removal/liquidation) costs nothing within the window. The discipline is calendar-keeping — benefits expire per-ASIN, and the free-exit window is exactly when kill decisions should be made.
The numbers
- Benefits window per new-to-FBA parent ASIN: free storage (capped units/period) + free removals and liquidations; auto-enrollment for Professional accounts.
- Program terms adjust over time — check current caps in Seller Central before relying on them.
Primary sources: Amazon selling fees (official)
Related terms