Operator glossary
Veeqo
Amazon's free multichannel shipping software — rate-shop carriers, sync orders across Amazon/Shopify/eBay/Walmart, and earn up to 5% back in Veeqo Credits on labels — free because Amazon wants the data and the lock-in.
Veeqo (acquired by Amazon, made free) is order-and-shipping management: channels sync in, rates compare across carriers (including Buy Shipping access with its OTDR/claims protections), labels print in batches, inventory counts stay unified. The rewards program refunds up to 5% of label spend as credits.
For sub-enterprise multichannel sellers the calculus is short: it replaces a $200–500/month software line with free, and the Buy Shipping integration writes protected tracking on Amazon orders. The strategic price is data and ecosystem gravity — the same trade as every free Amazon tool, made with eyes open.
The numbers
- Free (Amazon-owned): multichannel order sync, carrier rate-shopping incl. Buy Shipping, batch labels, unified inventory.
- Veeqo Credits: up to 5% back on label spend; Buy Shipping labels carry OTDR/claim protections.
Related terms