Operator glossary
Send to Amazon (STA workflow)
The inbound shipment builder in Seller Central — pack groups, box content information, placement choices, carrier booking — where inbound cost and speed are actually decided.
Send to Amazon replaced the legacy shipping workflow with a step chain: define packing templates per SKU, declare box contents, choose your placement option (minimal splits vs Amazon-optimized), book partnered or own carrier, print labels. Each step encodes a real economic decision — the placement screen alone sets your inbound placement fees.
The detail that bites: box content information. Accurate box-level contents (what is in each carton) speeds receiving; missing or wrong content data pushes shipments into manual processing with per-unit fees and slow check-in — precisely what you cannot afford in the Q4 window.
The numbers
- Step chain: packing templates → box contents → placement option → carrier → labels.
- Missing/incorrect box content information triggers manual processing fees and slower receiving.
Primary sources: Amazon selling fees (official)