Operator glossary
Buy with Prime
Prime on your own website — the badge, FBA fulfillment, and Amazon Pay checkout embedded in your DTC store, sharing one inventory pool with your Amazon business.
Buy with Prime lets your Shopify or custom DTC site offer the Prime badge, Amazon-speed delivery from your FBA inventory, and checkout via Amazon Pay. Prime members see familiar trust signals off-Amazon; you see one stock pool serving both channels and conversion lifts Amazon has publicized at ~25% on average.
The trade: per-order fees stack (fulfillment, payment, service), and order data flows through Amazon's rails — weigh that against your CRM ambitions. Strongest fit: brands whose DTC traffic exists but converts poorly on shipping-speed doubt.
The numbers
- Runs on your DTC site: Prime badge + FBA fulfillment + Amazon Pay checkout; inventory pools with FBA.
- Amazon has cited average order conversion lifts around 25% when the badge is present.
- Fee stack: fulfillment per unit + payment processing + service fee — model against MCF and 3PL quotes.
Primary sources: Buy with Prime (official)
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