Operator glossary
Brand Tailored Promotions
Targeted discounts to audiences Amazon builds from your own shoppers — cart abandoners, repeat customers, high-spend customers, followers — retention tooling native to Amazon.
Brand Tailored Promotions lets brand-registered sellers send percentage discounts to specific shopper audiences: abandoned-cart shoppers, recent customers, repeat customers, high-spend customers, brand followers, and more. It is the closest thing to lifecycle marketing inside Amazon's walls.
The economics work because the audiences are pre-qualified — a modest discount to cart abandoners closes carts that were already yours to lose, and repeat-customer promotions stack with Subscribe & Save funnels. Check each audience's size before promising it budget; small catalogs generate small segments.
The numbers
- Audiences include: cart abandoners, recent/repeat/high-spend customers, brand followers, promising and declining customer segments.
- Discount type: percentage off, funded by the seller; requires Brand Registry.
Primary sources: Amazon Brand Registry (official)
Related terms