Amazon Influencer Program

The Influencer Program gives social creators a branded storefront (amazon.com/shop/name) and expanded formats: idea lists, livestreams, and shoppable videos. The strategic wrinkle is onsite placement — influencer product videos appear on product detail pages (including videos about competing products), earning creators commission on resulting sales.

For brands this cuts twice: your listing can carry third-party videos you did not commission (including unflattering comparisons), and seeding products to onsite-video creators is one of the cheapest routes to detail-page video content. Creator Connections formalizes the paid version; direct seeding to influencer-program members is the scrappy one.