Notes on Amazon strategy, operations, and the craft of selling across US and China markets. WAYAMZ — bilingual US-China Amazon growth agency.https://wayamz.com/en-ushttps://wayamz.com/blog/amazon-shop-direct-for-dtc/https://wayamz.com/blog/amazon-shop-direct-for-dtc/Amazon Shop Direct has placed 100M+ off-Amazon products inside Amazon's search. Buyers click, jump to your DTC site, and Amazon takes no commission — but if you haven't thought through three things, you're paving a road for your competitor.Fri, 17 Apr 2026 00:00:00 GMTshop-directdtcmulti-channelamazon-aiWAYAMZ Teamhttps://wayamz.com/blog/fba-placement-for-speed-tier/https://wayamz.com/blog/fba-placement-for-speed-tier/90,000 products now carry the speed-tier badge. The factor that decides whether your ASIN gets in isn't category — it's which FC your inventory lives in. And there's about six weeks left to shift.Thu, 16 Apr 2026 00:00:00 GMTfbaprime-dayamazon-logisticsspeed-tierWAYAMZ Teamhttps://wayamz.com/blog/cosmo-is-not-the-problem/https://wayamz.com/blog/cosmo-is-not-the-problem/When volume slips, the reflex is to blame the algorithm. Most of the time, the actual problem is the page and the audience were never aligned to begin with.Tue, 14 Apr 2026 00:00:00 GMTcosmoppclisting-optimizationconversionWAYAMZ Teamhttps://wayamz.com/blog/china-seller-tariff-145-playbook/https://wayamz.com/blog/china-seller-tariff-145-playbook/Amazon's CEO just confirmed tariffs are flowing into shelf prices. Blanket price hikes hurt volume. Sitting still drains margin. Retreating hands over share. The correct move is per-SKU tiering.Sun, 12 Apr 2026 00:00:00 GMTtariffssupply-chainsku-strategyamazon-operationsWAYAMZ Teamhttps://wayamz.com/blog/search-term-patterns-not-rows/https://wayamz.com/blog/search-term-patterns-not-rows/The budget-burner in most accounts isn't one expensive search term. It's a low-intent root word appearing across 20 terms that look fine in isolation. Fix the negative-keyword SOP before you raise bids for Prime Day.Sun, 12 Apr 2026 00:00:00 GMTamazon-ppcnegative-keywordssearch-term-reportprime-dayWAYAMZ Teamhttps://wayamz.com/blog/amazon-is-an-algorithm/https://wayamz.com/blog/amazon-is-an-algorithm/Why most brands lose on Amazon isn't product quality — it's pretending the platform is a storefront when it's actually a ranking engine. Our operating thesis, unpacked.Fri, 10 Apr 2026 00:00:00 GMTstrategyamazon-seoWAYAMZ Teamhttps://wayamz.com/blog/bilingual-edge/https://wayamz.com/blog/bilingual-edge/Why a US-only agency misses half the work — and why a China-only agency misses the other half. A look inside how our two teams actually operate.Fri, 03 Apr 2026 00:00:00 GMToperationsteamWAYAMZ Teamhttps://wayamz.com/blog/fba-fuel-surcharge-april-17/https://wayamz.com/blog/fba-fuel-surcharge-april-17/Amazon will add a 3.5% fuel and logistics surcharge to FBA fulfillment fees starting April 17. Combined with January's per-unit bump, the margin hit is material for thin-margin SKUs. 15 days to re-run the math.Thu, 02 Apr 2026 00:00:00 GMTfba-feesfuel-surchargemarginamazon-operationsWAYAMZ Teamhttps://wayamz.com/blog/amazon-reference-price-2026/https://wayamz.com/blog/amazon-reference-price-2026/April 23: List Price starts requiring validation. May 18: if you spent more than half of the last 90 days on promo, the promo price can become your Typical Price. The downstream effects are bigger than the strikethrough.Wed, 01 Apr 2026 00:00:00 GMTpricingpromotionsprime-dayamazon-policyWAYAMZ Teamhttps://wayamz.com/blog/prime-day-2026-fee-restructure/https://wayamz.com/blog/prime-day-2026-fee-restructure/Prime Day deal fees moved from flat-rate to $100 fixed + 1.5% variable, capped at $5,000. Prime-exclusive discounts are now paid. The April 30 early-bird saves $50 — but it's not always worth chasing. A pricing-tier framework.Wed, 01 Apr 2026 00:00:00 GMTprime-daydealsamazon-feespricingWAYAMZ Teamhttps://wayamz.com/blog/fba-reimbursement-window-60-days/https://wayamz.com/blog/fba-reimbursement-window-60-days/Amazon quietly shrank the FBA reimbursement claim window from 18 months to 60 days. Typical FBA sellers leave 1–3% of annual revenue unclaimed. Here's the 3-step audit for the last 60 days.Mon, 30 Mar 2026 00:00:00 GMTfbareimbursementseller-centraloperationsWAYAMZ Teamhttps://wayamz.com/blog/dd-plus-7-cash-flow-reset/https://wayamz.com/blog/dd-plus-7-cash-flow-reset/The delivery-date-plus-7 payout change is treated by most sellers as an accounting detail. It's not. It changes restock cadence, ad budget, and the safety stock math you've been using since 2020.Thu, 26 Mar 2026 00:00:00 GMTdd-plus-7cash-flowamazon-operationsrestockWAYAMZ Teamhttps://wayamz.com/blog/stop-selling-bad-asins/https://wayamz.com/blog/stop-selling-bad-asins/Not every ASIN deserves another round of optimization. The most expensive mistake isn't running the wrong ads — it's knowing a product is broken and refusing to stop selling it.Wed, 25 Mar 2026 00:00:00 GMTasin-managementproduct-strategyamazon-operationsWAYAMZ Teamhttps://wayamz.com/blog/add-to-cart-rate-is-the-signal/https://wayamz.com/blog/add-to-cart-rate-is-the-signal/Amazon's traffic allocation for big sale events leans on the last 7–14 days of add-to-cart data, not conversion rate. Here's what that means for the 24 hours before a sale opens.Mon, 23 Mar 2026 00:00:00 GMTspring-saleadd-to-cartconversionprime-dayWAYAMZ Teamhttps://wayamz.com/blog/reviews-are-chassis-not-bonus/https://wayamz.com/blog/reviews-are-chassis-not-bonus/Variant-review splits and AI-driven discovery are quietly turning reviews from a conversion nice-to-have into the asset that decides whether your ad budget works at all. Here's how we're rewriting launch SOPs around it.Mon, 16 Mar 2026 00:00:00 GMTreviewsvinelaunchamazon-operationsWAYAMZ Teamhttps://wayamz.com/blog/prompt-ads-going-paid-march-25/https://wayamz.com/blog/prompt-ads-going-paid-march-25/The ad slot inside Rufus exits beta March 25. 300M+ users, $12B incremental sales last year. If you don't pull the Prompts report and rewrite your listing for Q&A intent, you'll be paying to show up for the wrong prompts.Wed, 11 Mar 2026 00:00:00 GMTprompt-adsrufusamazon-ppcai-advertisingWAYAMZ Teamhttps://wayamz.com/blog/rufus-ppc-5-structure-changes/https://wayamz.com/blog/rufus-ppc-5-structure-changes/Rufus changed how buyers search. Most Amazon PPC accounts are still built on 2024 assumptions — and their ACoS is quietly climbing. Five structural changes that matter more than bid adjustments.Mon, 09 Mar 2026 00:00:00 GMTamazon-ppcrufussponsored-displayday-partingWAYAMZ Teamhttps://wayamz.com/blog/commingling-ends-march-31/https://wayamz.com/blog/commingling-ends-march-31/The old stickerless/commingled inventory model closes March 31. Resellers using manufacturer barcodes must switch to FNSKU or get shipments rejected. Brand Registry holders actually get the easier path.Sun, 08 Mar 2026 00:00:00 GMTfbaamazon-policybrand-registrycomminglingWAYAMZ Teamhttps://wayamz.com/blog/amazon-7-tips-weekly/https://wayamz.com/blog/amazon-7-tips-weekly/Write listings for AI and buyers at once, treat external traffic as a funnel instead of a link, and stop equating 'a lot of ads' with 'a real brand.' Seven tactics, no theory.Sat, 07 Mar 2026 00:00:00 GMTamazon-operationsppclisting-optimizationfbaWAYAMZ Teamhttps://wayamz.com/blog/amazon-us-seller-tax-6-steps/https://wayamz.com/blog/amazon-us-seller-tax-6-steps/A lot of US-based Amazon sellers walk into tax season with just a 1099-K and end up either overpaying or filing wrong. Here's the 6-step sequence we run before handing anything to a CPA.Sat, 07 Mar 2026 00:00:00 GMTtaxaccountingamazon-operationsus-sellersWAYAMZ Teamhttps://wayamz.com/blog/helium10-review-time-scheduler/https://wayamz.com/blog/helium10-review-time-scheduler/Most sellers run Helium 10 Follow-Up on the default send window, which is effectively random. Diamond members have a timing control that noticeably lifts open rates.Sat, 07 Mar 2026 00:00:00 GMThelium-10review-operationsamazon-toolsWAYAMZ Teamhttps://wayamz.com/blog/amazon-title-for-a10-and-buyers/https://wayamz.com/blog/amazon-title-for-a10-and-buyers/In 2026 an Amazon listing title can no longer optimize for keywords alone, nor for readability alone. It has to satisfy both A10 and the buyer. Here's the three-part formula we use.Fri, 06 Mar 2026 00:00:00 GMTamazon-seolisting-optimizationa10-algorithmWAYAMZ Team